The 2026 Digital Marketing Syllabus
11 modules · 100+ hours of training · AI-integrated from day one. Get the full PDF on your WhatsApp instantly.
- Module-by-module breakdown with hours
- Tools & platforms covered in each module
- Live project briefs & assignment list
- Certifications you'll earn (Google, Meta, HubSpot)
Free Syllabus PDF
Delivered instantly via WhatsApp
What's inside the 11 modules
From foundations to AI-powered execution and your first job — a complete career roadmap.
Digital Marketing Foundations
Customer journeys, funnels, channel mix, brand positioning.
SEO — Technical, On-page & Off-page
Keyword research, schema, Core Web Vitals, link building.
Content & Copywriting
Long-form SEO content, ad copy, landing-page copy.
Social Media Marketing
Instagram, LinkedIn, YouTube — strategy & community.
Google Ads & Search Marketing
Search, Display, PMax, Shopping — with live ad spend.
Meta Ads — Facebook & Instagram
Campaign structure, pixel, retargeting, creative testing.
E-commerce & D2C Marketing
Shopify, WooCommerce, marketplace ads, CRO basics.
Email & WhatsApp Marketing
Automation flows, broadcast campaigns, list growth.
AI for Marketers (2026 stack)
ChatGPT, Claude, Perplexity, Midjourney for daily workflows.
Analytics, GA4 & Reporting
Dashboards, attribution, Looker Studio reporting.
Freelancing & Career Launch
Resume, portfolio, client pitching, interview prep.
Everything you'll find in the PDF
A full snapshot of the course before you enroll.
Ready to launch your digital marketing career?
Download the 2026 syllabus or book a free demo at our Calicut campus.